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Study Finds Cable-TV Violence Leads To Network-TV Violence
LOS ANGELES—A two-year study of television programming has established a link between cable-TV violence and violent scenarios on network television, the Institute for Media Research announced Monday.
“Our data shows that cable violence, particularly the more brutal, consequence-free violence found on premium-cable channels like HBO, leads to violence on broadcast channels like ABC, NBC, CBS, and Fox,” IMR researcher Donald Peck said. “This phenomenon has created an ever-widening spiral of violence on our nation’s airwaves.”
Peck said the IMR based its report on analysis of 700,000 hours of cable- and network-TV broadcasts from the past 20 years. According to the report, prior to the advent of cable television, relatively little gratuitous violence aired on network television. In the years since the proliferation of cable, however, incidents of violent entertainment have increased dramatically.
“Back in the late ’70s, when cable was in its infancy, the most violent image you were likely to see on network television was the Incredible Hulk bending a metal bar,” Peck said. “Now, entire network programs, like Law & Order: Special Victims Unit, are devoted to violent sexual assault. Where is this behavior coming from? It must have been learned somewhere, or people on TV would still emerge from car wrecks dazed but uninjured.”
“Some will argue that cable-TV violence is irrelevant to the real problem—violence on the nation’s broadcast channels,” Peck said. “But our study revealed that cable television has a quantifiable effect on young network shows. Impressionable shows often look up to their cable counterparts—who have greater freedom—and imitate them in an effort to stay ‘edgy.’”
“Networks see The Sopranos and The Shield, and they think they’re seeing normal TV reality,” Peck said. “They use it to justify their own violent content on everything from their family dramas to their police and courtroom thrillers.” “Our findings are hardly surprising,” Peck added. “Just last month, we released a similar report linking sexual promiscuity on cable shows like Sex And The City to increased sexual activity on young network shows like Coupling.”
Sandra Gunderfeld, a member of the San Francisco-based television-character advocacy organization Stop All The Violence, expressed dismay at the IMR’s findings. “The fictionalized depiction of crime and violence is the greatest problem facing Americans on TV today,” Gunderfeld said. “The IMR’s message is clear. If we want to stop violence on network television, we need to attack it at its source: cable television. That’s the way to make all of TV Land safer.”